FREE ON-DEMAND WEBINAR
Navigating Shifts in AdTech and Retail Data Privacy
September 25, 2024
"IAPP approved for CPE and AIGP credits"
Register Now
The AdTech landscape is undergoing seismic shifts with Google’s recent turnaround on dropping third-party cookies, the rise of privacy-centric advertising, and groundbreaking advancements in generative AI. There are big challenges to be addressed around retail data privacy, especially when mitigating risk and maintaining customer trust.
Join Priya Keshav (Meru Data) and Jonathan Tam (Baker McKenzie) as they discuss best practices, case studies, and future vision for AdTech and Retail Data Privacy.
On this webinar they’ll explore:
• Best practices for handling of cookies and pixels
• How dark patterns and confusing opt-outs can come back to haunt you
• What ad targeting will look like in 5 years
• How advertising measurements will change
• How AI will impact advertising in the future
This webinar is approved by the IAPP - International Association of Privacy Professionals (IAPP) for Continuing Privacy Education (CPE) Credits.
About the Speakers:
Speaker
Tech & Privacy Partner
Baker McKenzie
Speaker
Founder & CEO
Jonathan Tam is a partner at Baker McKenzie where he counsels clients on compliance with data regulations around the world and assists clients with data incident responses and crisis management. He also routinely advises companies on advertising regulations, including those that apply to promotions, contests and sweepstakes, digital advertising, influencer rules, and industry-specific laws. In addition to writing and speaking on these topics Jonathan is the Chair of the Cybersecurity and Privacy Law Section of the Bar Association of San Francisco.
Priya Keshav enables corporations to identify and proactively manage privacy risks around data, including cookie management, AdTech, and Personal Information governance . Prior to this, Priya was the Managing Director of KPMG’s Forensic Technology Services in the Southwest U.S. She has more than 20 years of consulting experience in privacy, information governance, cyber-crime response, eDiscovery, and forensic investigations.
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