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WEBINAR

Navigating Shifts in AdTech and Retail Data Privacy

September 25, 2024 | 12:00 PM CST

 

This webinar is approved by the IAPP - International Association of Privacy Professionals (IAPP) for Continuing Privacy Education (CPE) Credits including AIGP.

 

 

 

 

 

 

 

 

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The AdTech landscape is undergoing seismic shifts with Google’s recent turnaround on dropping third-party cookies, the rise of privacy-centric advertising, and groundbreaking advancements in generative AI. There are big challenges to be addressed around retail data privacy, especially when mitigating risk and maintaining customer trust.

Join Priya Keshav (Meru Data) and Jonathan Tam (Baker McKenzie) as they discuss best practices, case studies, and future vision for AdTech and Retail Data Privacy.

On this webinar they’ll explore:

• Best practices for handling of cookies and pixels
• How dark patterns and confusing opt-outs can come back to haunt you
• What ad targeting will look like in 5 years
• How advertising measurements will change
• How AI will impact advertising in the future

This webinar is approved by the IAPP - International Association of Privacy Professionals (IAPP) for Continuing Privacy Education (CPE) Credits.

About the Speakers:

Jonathan Tam
Priya Keshav

Speaker

Jonathan Tam

Tech & Privacy Partner
Baker McKenzie

Speaker

Priya Keshav

Founder & CEO

Meru Data LLC

Jonathan Tam is a partner at Baker McKenzie where he counsels clients on compliance with data regulations around the world and assists clients with data incident responses and crisis management.  He also routinely advises companies on advertising regulations, including those that apply to promotions, contests and sweepstakes, digital advertising, influencer rules, and industry-specific laws. In addition to writing and speaking on these topics Jonathan is the Chair of the Cybersecurity and Privacy Law Section of the Bar Association of San Francisco.

Priya Keshav enables corporations to identify and proactively manage privacy risks around data, including cookie management, AdTech, and Personal Information governance . Prior to this, Priya Keshav was the Managing Director of KPMG’s Forensic Technology Services in the Southwest U.S. She has more than 20 years of consulting experience in privacy, information governance, cyber-crime response, eDiscovery, and forensic investigations.