WEBINAR
Navigating the Evolving Privacy Enforcement Landscape and AdTech and Practical Tips for Compliance
Nov 12, 2025 | 12:00 PM CST
This webinar is approved by the IAPP - International Association of Privacy Professionals (IAPP) for Continuing Privacy Education (CPE) Credits including AIGP.
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The landscape of state privacy enforcement is rapidly changing, with organizations facing heightened risks due to new joint enforcement initiatives across several states. The California Privacy Protection Agency (CPPA) has made bold moves with new enforcement action against Tractor Supply Company. In our upcoming webinar will break down these developments and provide concrete steps to strengthen your privacy program.
This session will help you:
1. Understand the CPPA’s latest enforcement action against Tractor Supply Company.
2. Insights into the objectives and implications of the newly formed state privacy consortium
3. Discuss the broader impact these changes could have on your privacy program.
4. Guidance on anticipating how these regulatory changes may affect your privacy operations. including tips for training and embedding compliance into business operations
This webinar is approved by the IAPP - International Association of Privacy Professionals (IAPP) for Continuing Privacy Education (CPE) Credits.
About the Speakers:
Speaker
Founder & CEO
Speaker
Partner
Founding Meru Data, Priya Keshav enables corporations to identify and proactively manage privacy risks around data, including building best practices and policies, data mapping, AdTech, AI governance, and Personal Information governance. Prior to Meru, Priya was the Managing Director of KPMG’s Forensic Technology Services in the Southwest U.S. She has more than 20 years of consulting experience in privacy, information governance, cyber-crime response, eDiscovery, and forensic investigations. She regularly speaks at events and webinars with numerous security, privacy, AI, and eDiscovery industry groups.
Sundeep Kapur advises on privacy compliance, regulatory investigations, commercial transactions, and other matters involving data and complex or emerging technologies. He provides tailored and practical guidance to clients, from startups to global corporations, on various privacy laws and regulatory frameworks, including the FTC Act, the U.S. state consumer and health privacy laws (e.g., those in California, Colorado, Connecticut, Florida, Nevada, Utah, Virginia, Washington), children's online safety laws, AI state laws and industry best practices, TCPA, CAN-SPAM, VPPA, and the General Data Protection Regulation (GDPR).
Sundeep is also a leading advisor in the rapidly evolving advertising ecosystem and possesses an in-depth technical and legal understanding of adtech across all channels (e.g., connected TV, linear TV, over-the-top media, desktop, mobile web, mobile app). He participates in adtech working groups and is a key contributor to the development of industry-wide privacy compliance solutions. He advises on compliance with self-regulatory regimes developed by the Network Advertising Initiative (NAI), the Interactive Advertising Bureau (IAB), and the Digital Advertising Alliance (DAA). The IAB named him Outstanding Contributor to Legal Affairs in 2024 for his significant impact on the adtech ecosystem through his work on such industry-wide initiatives.
Sundeep is accredited by the International Association of Privacy Professionals (IAPP) as a Certified Information Privacy Professional in the United States (CIPP/US). He is also a member of Law360's 2025 Cybersecurity & Privacy Editorial Advisory Board.
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